How to Sync Your Countdown Timer in Your Emails and Funnels

To ensure your countdown timer is authentic and effective, it must be consistent across both your email and the active page where users take action.

Example: Set up a countdown timer for a 10% discount valid until midnight on December 25th.

When would you want to sync them?

  • Sale Countdown: You’re running a sale with a countdown timer on your website. Now your emails can included the same countdown timer, and links to the sale page. Both timers will match, so customers will see how much time is left no matter where they click.
  • Product Release: You’re launching a new product and you want to have a countdown timer on your landing page. You could also include the same countdown timer, and links to the same landing page, inside your promotional email. When the timer runs out, the page can automatically direct customers to the product page where they can buy the item.
  • Event Registration: You’re offering early bird tickets for an event with a countdown timer showing how much time is left. Your event email can have the same countdown timer and links as your registration page. When the timer ends, the registration page will update to show the regular ticket prices.
  • Webinar Sign-Up: You’re promoting a webinar with a countdown timer for registration. Your email invitation can include the same countdown timer and links as your registration page. Once the timer expires, the page can redirect to a waiting list or additional information.


Steps to Sync Your Countdown Timer in Emails and Funnels

  1. Create Your Funnel Pages:
    1. Create a funnel page for the active timer to lead people to.
    2. Create a funnel page for the expired timer to lead people to.
    3. Connect your domain to the funnel. ( This is so you'll have links containing your business domain. You'll be able to enter these links into the countdown timer settings in step #2 below. )

  1. Create the Timer: Go to "Marketing" > "Countdown Timer" and create a new timer.
    1. Configure Redirect Links:
    2. In the "Active timer leads to link" field, enter the the LIVE URL link from the funnel page you want the active timer to lead people to.

    3. In the "Expired timer leads to link" field, enter the the LIVE URL link from the funnel page you want the expired timer to lead people to.


  2. Add a Timer to Your Email: Create an email template, insert the countdown timer element, and select your timer. ( Here is our support article going over how to add a countdown timer to your email template: How to Use a Countdown Timer in Your Emails ).


  3. Add a Button to Your Email: Copy the "Redirection Link" in the countdown timer settings ( image below ). Add a button to the email template, and link the button to the "Redirection Link" by copying and pasting the timer's "Redirection Link" into the button's settings.


  4. Add a Timer to Your Funnel Page: Drag and drop the same countdown timer element onto the active offer page in your funnel.


  5. Align and Style Timer: Position and style the timer on the funnel page to match the email timer.