[ A2P ] Ensure Data Accuracy and Consistency

Best Practice

Consistency in brand, website and sample messages

If your brand name is Acme, your website is www.acme.com, but your sample messages say "Here's your one-time passcode for logging into www.contoso.com," your campaign will be rejected.

Consistency in sample messages and use cases

If you register a marketing campaign but sample messages say, "Here's your one-time passcode: 123456", your campaign will be rejected.

Consistency in email domain and company name

Your campaign will be rejected if you register a brand as LeadConnector Inc but provide an email address with the Gmail domain name.

*This only applies to large, well-known corporations that should have dedicated email domains.

Make sure you submit real, working websites.

Indicating that your customers opt-in to your messages via the website, but providing a website address that does not work, will lead to a campaign rejection.

Make sure the brand you register is the actual brand that you are sending messages for

If ISV customers register a brand with your company's information (e.g. a company that provides the tech for dental offices) but end up sending messages for your customers (i.e. individual dental practices), your campaign will be rejected.

Make sure you create as few duplicative brands and campaigns as possible

Excessive brands with the same EIN and excessive campaigns with the same campaign attributes may be seen as high-risk and may result in campaign rejection.

If you wish to send templated messages, please indicate the templated fields in sample messages with brackets to help reviewers better identify which parts are templated.

For example, please write, "Dental check due for [Mary Doe]. Visit [www.contoso.com] to schedule an appointment or call [123-456-7890]"