[ A2P ] Some Other Possible Reasons for A2P Rejections

Important: For a complete overview of all steps and best practices involved in the A2P 10DLC registration process, please refer to the main article: "A2P 10DLC Campaign Approval Best Practices."

Sometimes, A2P campaigns are rejected due to users including custom fields or values in their sample message templates that are submitted for approval for campaign details. It's important to note that this practice is strongly discouraged.

Here is an example of a message template that should be avoided:

"Hey {{name}}!

Samuel from [write the client's company name here] here. We remember you had signed up to receive an appointment with us a little while back.

When could we get you rescheduled?

Reply STOP to opt out."

Instead, here is an example of a well-structured message template:

"Hey John!

Samuel from Media Realty LLC here. We remember you had signed up to receive an appointment with us a little while back.

When could we get you rescheduled?

Reply STOP to opt out.

Forbidden Use Cases Will Result in Campaign Rejection

Make sure your A2P Campaign does not involve prohibited content such as cannabis, hate speech, etc., and that your use case is compliant with the LC Messaging Policy (for those using LC Phone), or Twilio's Messaging Policy (for those using Twilio). Check out Forbidden message categories for SMS and MMS in the US and Canada.

Important Note: Even after approval, your number can be retracted and suspended if the US Mobile Carriers complete an audit and it reveals that your business is not in compliance.