Social Planner - Track Social Performance Using Advanced Analytics
Advanced Analytics in the Social Planner gives you a unified view of your social media performance across Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile (GBP), Threads, and Bluesky. Whether you're tracking posting volume, measuring engagement, or analyzing audience reach, you can evaluate all your social accounts from a single dashboard.
Use Advanced Analytics to identify your best-performing content, compare how different platforms drive engagement, and refine your strategy with confidence. This article covers the available metrics, shows you where to find analytics in your account, and explains platform-specific limitations so you know what to expect from each network.
💡Supported Platforms Include: Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile (GBP), Threads and Bluesky. The available metrics vary by platform.
Table of Contents
- What are Advanced Analytics in the Social Planner?
- Key Benefits of Social Planner Advanced Analytics
- Where to Find Social Planner Advanced Analytics
- Supported Social Media Platforms and Limitations
- Filter by Platform and Account
- Available Reports and Metrics
- Frequently Asked Questions
What are Advanced Analytics in the Social Planner?
Advanced Analytics provides a consolidated view of your social performance across platforms so you can evaluate posting volume, visibility, and engagement in one place. The available metrics vary by platform (see the Supported Social Media Platforms and Limitations section below for details on what's available for each platform).
Key Benefits of Social Planner Advanced Analytics
Comprehensive Social Media Insights: Track the number of posts, likes, comments, followers, impressions, and reach across many social media platforms from a single dashboard.
Visualize your Social Post Performance: Interactive graphs showcase post trends and weekly performance.
Engagement Breakdown: Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform.
Platform Comparisons: Identify which platform drives more engagement, helping you tailor your content strategy accordingly.
Impressions and Post Reach: Measure your content's visibility with Reach and Impressions tracking.
Gender and Age Demographics: See your audience breakdown in terms of age groups and gender, providing valuable data to optimize your content for the right audience.
Where to Find Social Planner Advanced Analytics
To access the analytics dashboard, navigate to Marketing —> Social Planner —> Statistics.
Supported Social Media Platforms and Limitations
Metric availability varies on each platform. Use the notes below to set expectations and keep analytics flowing without interruption.
Supported Platforms
Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile (GBP), Threads and Bluesky.
Permissions and Reauthentication Alerts
Receive real-time alerts when your connected accounts require re-authentication to access analytics. This ensures continuous access to up-to-date insights without interruptions. Users will be able to see the statistics from the next day or when they reconnect their accounts with upgraded permissions.
Post Specific Statistics
Post Specific statistics are shown in the post details modal (Planner - List View)
- Platforms supported: Facebook, Instagram, TikTok personal, LinkedIn page.
- Platforms to be supported: YouTube, Pinterest.
- Platforms not supported: Google Business Profile, TikTok Business, LinkedIn profile, communities.
Platform-Specific Notes
TikTok
- Only BUSINESS profiles are supported
- May take 1 or 2 days to reflect data due to the TikTok API availability.
- Takes n-2 days to reflect the correct data. (Similar behavior is observed on Hootsuite and other portals owing to API constraints)
- Only LinkedIn pages are supported, not LinkedIn profiles, owing to API constraints.
- Verify Total followers - Followers data will be available only until n-2 days (n being the current day).
Threads
- Impressions and Post Reach not supported
- No follower count, gender data, or advanced engagement metrics
- T-1 day delay for the metrics except the post count
Bluesky
- Impressions are supported
- Follower metrics, demographics, and advanced engagement breakdowns not supported
- T-1 day delay for the metrics except the post count
ℹ️ Demographics are not supported by any of the newly released Platforms
Metric Availability by Platform
|
Metric |
|
|
|
Youtube |
|
TikTok |
GBP |
Threads |
Bluesky |
|
|---|---|---|---|---|---|---|---|---|---|---|
|
No. of Posts |
✅ |
✅ |
✅ |
✅ |
✅ |
✅ |
❌ |
✅ |
✅ |
|
|
Likes |
✅ |
✅ |
✅ |
✅ |
❌ |
✅ |
❌ |
✅ |
✅ |
|
|
Comments |
✅ |
✅ |
✅ |
✅ |
❌ |
✅ |
❌ |
✅ |
✅ |
|
|
Followers |
✅ |
✅ |
✅ |
✅ |
❌ |
✅ |
❌ |
✅ |
✅ |
|
|
Impressions |
✅ |
✅ |
✅ |
❌ |
✅ |
✅ |
✅ |
✅ |
❌ |
|
|
Post Reach |
✅ |
✅ |
✅ |
✅ |
❌ |
❌ |
✅ |
❌ |
❌ |
|
|
Engagement |
✅ |
✅ |
✅ |
✅ |
❌ |
✅ |
❌ |
✅ |
✅ |
|
|
Top Performing Posts |
✅ |
✅ |
✅ |
✅ |
✅ |
✅ |
❌ |
❌ |
❌ |
|
|
Gender Demography |
❌ |
✅* |
❌ |
❌ |
❌ |
❌ |
❌ |
❌ |
❌ |
|
ℹ️ *Instagram demographics require ≥ 100 followers; follower-related stats may be limited below that threshold.
Filter by Platform and Account
To filter based on accounts, open the dropdown in the upper-left and check the boxes for the accounts you want included in the metrics.
Use the selector bar on the left to filter results based on social media platform. Choose All for a cross-platform rollup, or select a specific platform (e.g., Threads, Bluesky) to narrow results.
Available Reports and Metrics
💡Tip: Hover over the tooltip (i) next to any metric for definitions, supported platforms, and time-range details.
KPI Overview
Track the number of posts, likes, followers, impressions and comments across all platforms at a glance.
Number of Posts: Total number of posts published across all selected social accounts in the selected timeframe
Total Likes: Total likes on posts published across all selected accounts in the selected timeframe
Total Followers: Total new unique followers gained across all selected social accounts in the selected timeframe
Impressions: Total unique impressions on published posts across all selected social accounts.
Comments: Total count of comments on published posts across all selected social accounts.
How the Statistics Panel Works
The top panel in the Social Planner Statistics section does not display lifetime totals. It shows summary metrics for a selected timeframe, which defaults to the last 7 days (excluding the current day). So when you see "534" next to Total Followers, that number represents new followers gained within that date range, not your total follower count.
As you can see in Screenshot 1 (below), the date range at the top is set to October 2, 2026 - October 7, 2026, and the red arrow points to the Total Followers metric showing 237. That number corresponds only to that specific week.
By default the dashboard displays data for the last 7 days, excluding the current day.
You can adjust the date range using the date picker to view data across custom timeframes, including historical data. However, the metrics shown will always reflect activity within the selected period rather than cumulative lifetime numbers.
[Screenshot 1 - Date Range and Total Followers Metric]
[Screenshot 2 - Tooltip Showing Metric Description and Time Range]
Social Post Performance
Visualize your Social Post Performance with an interactive graph, showcasing published posts (bars) alongside daily totals for impressions, likes, and comments (lines) so you can track posting trends and weekly performance at a glance.
Bar Graph (Weekly Posts): Show the number of posts published per week across all selected social media platforms.
Line Graph (Engagement): The overlaying line graphs represent the total number of interactions (comments, likes, and shares) per day, regardless of when the posts were published.
Link Clicks by Socials
The total number of link clicks from posts published across all selected social accounts by social platform.
ℹ️ Important: Tracking is available only for shortened links created through the Social Planner.
Link Performance
Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign.
ℹ️ Important: Tracking is available only for shortened links created through the Social Planner.
Number of Posts
This depicts the platform-wise total number of posts published across all selected social accounts. It shows the current week's posts compared to the previous week's.
Engagement
The unique number of likes, comments, and shares received by posts published, broken down by platform. The engagement percentage reflects the change in this week's data compared to the previous week.
Impressions
Impressions shows the number of times any published post was displayed on a person's screen. The impression percentage reflects change in this week's data compared to the previous week.
Post Reach
Analyze post reach to understand the number of people who have seen any content from your page, account, or about your page on their screen. This includes posts, check-ins, ads, social information from people who interact with your page, and more. The post reach percentage reflects the change in this week's data compared to the previous week.
For Google Business Profile, this number reflects the total number of Call Clicks, Website Clicks, Food orders, Bookings, Food Menu Clicks and Direction Requests.
Top Performing Posts
Use this report to see your top all-time posts. Top-performing posts are the posts with the highest number of likes among published social posts from the Social Planner. Click the Eye icon next to any post to view that post within the social media platform.
Engagement Stats
Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform. Use the selector ribbon to switch between Total Engagement, Total Followers and Total Likes. This report can be used to identify which platforms best drive engagement, helping you tailor your content strategy accordingly.
Gender Demography
Use this report to dive into detailed demographic data, including the gender distribution (male, female, and unknown) and age range insights. Demographic data is only available for those viewers who have shared the data for calculation to the respective social media platforms.
ℹ️ Important: This metric is not available for Instagram users with fewer than 100 followers.
Frequently Asked Questions
Q: Why don't I see data for my post yet?
Data refresh times vary by platform (see Platform-Specific Notes for details).
Q: What types of metrics can I track using Social Planner analytics?
You can track various metrics, including engagement rates, post reach, impressions, clicks, and overall performance of your social media content. This data helps you assess the effectiveness of your strategies.
Q: Is there a way to compare the performance of different posts?
Yes, the analytics dashboard allows you to compare the performance of individual posts over time, helping you identify trends and determine which types of content resonate best with your audience.
Q: Can I export the analytics data for reporting purposes?
No, Social Planner currently doesn't provide an option to export your analytics, but we plan to support this in coming quarters for exporting data in various formats, making it easy to create reports and share insights with your team or stakeholders.
Q: How often is the analytics data updated?
Social statistics are refreshed daily at 5:00 AM GMT (12:00 AM ET).
Q: Are there any tips for interpreting the analytics data effectively?
When interpreting analytics data, focus on key performance indicators (KPIs) that align with your goals. Look for patterns over time, compare similar posts, and consider external factors that may influence engagement.
Q: What time range can I view in Social Planner Analytics?
You can currently view analytics data on a weekly basis only.