"Exact Match Phrase" & "Contains Phrase" Filters in Workflow Trigger Settings

To this article will go over the difference between the "Exact Match Phrase" and the "Contains Phrase" filter options in a workflow trigger.


  1. Exact Match Phrase:
    • Only triggers if the exact word or phrase is entered in the contact's message to you.
    • You must enter the specific word or phrase in the filter option's settings.
    • Case sensitivity applies, so enter all variations (lowercase, uppercase, all caps).
    • Example: If the word "workbook" is the trigger, enter all variations of "workbook" for accurate detection. [ Example: Workbook, workbook, WORKBOOK ]

  1. Contains Phrase:
    • Triggers if the word or phrase is contained within a sentence or paragraph.
    • Enter all variations of the word or phrase due to case sensitivity.
    • Example: If the word "guide" is the trigger, enter all variations of "guide" for accurate detection.[ Example: Guide, guide, GUIDE ]

Notes on Testing:


  1. Test the workflow triggers with different variations to ensure proper functionality.

  1. You need to test the workflow using a different social account / profile than the one you used to create the original post if you use the comment via DM workflow trigger.

  1. You need to test the workflow using a different social account / profile than the one you are using to send a reply via DM.