Dashboard Funnel Chart Opportunities Explained

This article goes over how to effectively use the funnel widget in pipelines to track and analyze the progress of leads through different stages of the sales funnel or customer journey.


How to Add the Funnel Widget to Your Dashboard

You can add a funnel widgets to your dashboard and customize it to display different funnel pipelines and track conversion rates at each stage.

Steps:

  1. Click on dashboard on the left side menu
  2. Click on the option to edit the dashboard ( on the right)
  3. Click on "Add Widget" and select "General" at the bottom.
  4. Scroll down to find the "Funnel" widget, which highlights conversion rates at each stage.
  5. Choose the desired funnel or pipeline from the dropdown menu.
  6. Optionally, adjust the date property for calculating opportunities based on stage change or creation date.
  7. To reposition the widget, click the 6 dot icon in the upper left hand corner, then drag and drop it to the desired location on the dashboard.
  8. Save changes to finalize the setup.

Understanding and Using the Funnel Widget in Pipelines

The first step in the pipeline will show 100% cumulative and 100% next step conversion because it is the first stage of the pipeline ( where everyone enters your pipeline )


With the funnel widget you can do the following:

  1. Select the specific pipeline you want to analyze from the drop-down menu at the top of the funnel widget.
  2. Hover over each stage to view the number of people who have gone through that stage, and the overall pipeline value.
  3. Analyze the percentage of people moving from one stage to the next to identify potential drop-off points in the funnel.
  4. Set up workflow triggers based on actions taken by leads, such as entering the abandoned cart stage, if they register, but do not purchase within a specific timeframe.
  5. Monitor the number of people at each stage and the conversion rates to track the effectiveness of the pipeline.
  6. Customize the pipeline stages and triggers according to the specific sales process and customer journey of your business.
  7. Use the funnel widget regularly to identify areas for improvement and make data-driven decisions to enhance the sales funnel.
  8. Collaborate with team members to analyze the funnel widget data and implement strategies to increase conversion rates.

Remember to ensure that triggers for automated workflows are set up correctly to avoid errors in moving leads through the pipeline.