Facebook and Instagram Comment Automation

PREREQUISITES:

  • Facebook account should be integrated.
  • The actions only work with the Facebook/Instagram event triggers
To integrate your Facebook/Instagram accounts:
  • Go to Settings > Integrations
  • Hover over the Facebook and Instagram section to connect your accounts.


How to use the Facebook/Instagram Event Triggers

 

Step 1: Add Trigger 

Create a new workflow under Settings>Workflows and  click "Add Trigger". The triggers related to comment automation are  in the "Facebook/Instagram events" category. You can directly search for the trigger or scroll down to the category. 

  • Facebook - User comments on a post
  • Instagram - User comments on a post

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Step 2: Select your filter(s).


The "Page is" filter is the first field to be selected. All the other fields are dependent on this filter, so if the "Page is" filter is deleted all the other filters will also be deleted.

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Step 3: Select the Post Type

The Post type can be "Published" or "Custom".

The 'Published Posts' tab includes all posts on your business page - it could be text, photo, video or live video types of posts. You can also select the "View on Facebook" hyperlink to take you to the post.

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The 'Custom' tab allows you to find and connect the post by entering the Facebook post's URL or ID. Select Custom in Post type, add the "Post is" filter and paste the URL of the post in the field against Post is field.

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Step 4: Select your identifiers

Next, you'll want to enter what you are looking for in the comment. You can select from 2 options, "Contains Phrase" and "Exact Match". 

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You can also use the toggle to turn on tracking of only first level comments. When turned on, only first level comments will trigger the workflow.

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How to use the Facebook/Instagram Actions

There are 3 new actions in the "Communications" category.
  • Facebook Interactive Messanger
  • Instagram Interactive Messenger
  • Reply in Comments

 

Step 1: Select your Reply Action and Reply Type

In the "Reply Type" field, You have 2 options to select from : Reply to DM and ​Reply to comment via DM

 

Reply to DM - This is to be selected when you want to send an outbound message to the customer based on a direct message received from that customer. 

If Reply to DM is selected, the system will check for any conversations that happened within the last 24 hrs.  If yes, then the message will send successfully. If No, the message will fail to send.

Reply to Comment via DM - This is to be selected when you want to send an outbound message based on the comment made by the customer. If you want to use multiple actions in the same workflow, the first action should be "​Reply to comment via DM", and all subsequent actions will be "Reply to DM".

If Reply to comment via DM is selected,  the system will check for a conversation that happened within the past 7 days.  If yes, then it’ll send a message. If No, the message will fail to send

If the contact has not replied to the First Interactive Messenger action, then the Action will not work in the Default Timeout Branch.

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Step 3: Compose your message

You can select from pre existing templates or compose a message in the message field.

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Step 4: Add a Button ( Optional)

You can also add buttons with your messages.  Buttons give you the ability to perform actions based on the button selection; such as sharing  your number or a website link.


You can add up to 3 buttons different buttons, and there are 3 types of buttons to select from :

a.  Open website - Adds a URL to the button. 
b.  Call Number -  Adds a phone number
c.  Perform Actions - Adds actions after this button to continue the flow.
 

Important Notes:

  • No further actions can be added after the "Call" button. After the call button the contact will directly move to the Default Branch.
  • If no button is selected, contact will go to the "Default Timeout" branch.

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Step 5: Add a Wait Time

This is a mandatory step.  By default , a wait time of 1 minute is added but can be edited.  After the  time has passed, the contact will go to the "Default Branch."


A default branch will be available for the action at all times by default. If no reply is received from the customer or the "Call" action button is selected, the contact will move to this branch.

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Respond on comment action

With this action, you can add multiple replies and the system will randomly select from these options when replying to comment.

There's also a toggle button to like the comment when enabled.

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Example of what the message will  look like: