Sending a Broadcast or Newsletter Email

You can use FG Funnels to create and send your broadcast and newsletter emails to send to your list. This article will cover how to create a broadcast email and send it to your clean deliverability list. If you have already created your base template and just need to create a campaign, jump to the 8:11 mark in the video or the Creating an Email Campaign from Your Base Template section of the article.

Creating Your Base Email Template

We recommend creating a base email template that you can use for all other templates and campaigns to help save time adding in your custom footer info and styling preferences. By doing this once, you can short cut the process of building future campaigns.

1. To start, navigate to Marketing > Emails > Templates.

2. Click on the blue "New" button and select "Blank Template."

   

3. You will be given the choice of what editor we want to use. Most people will want to choose the Design Editor for a drag-and-drop interface and this is what we will use for this tutorial.

   • Note: Alternatives include a code editor (HTML) or plain text editor, but these offer limited customization.

     

4. Once the template is open, click the name at the top and rename the template to something that indicates that this is your base to clone in the future.

   

5. From the left hand menu, under layouts choose a layout to add to your email template. We recommend starting with a 1 column layout to build out your footer. Select the layout and drag it into the email builder.

   

6. Select your background color, if desired.

   

7. Click back into the layout in the email to select elements. Select the footer and drag it into your column. From here, we will add all of our business details and legal/compliance detail to the footer.

   1. The information you need/want to add to your footer will differ based on your business and local laws. We are not lawyers and cannot advise on what needs to be in your footer for compliance in your local area, rather we are just suggesting things that most people need for various laws, including the CAN-SPAM Act.

      

8. Add the required content and style your footer.

   1. You can use different custom values in your footer by clicking on the icon in the toolbar that looks like a form field with the cursor at the beginning.

      

   2. By default, the mailing address section will pull in your email address custom value. Depending on where you live and operate your business, you may need to change this to be your actual mailing address. For example, the CAN-SPAM Act requires a "valid physical postal address".
   3. When using the footer element from the elements panel, the build in unsubscribe link will be automatically added to your unsubscribe text. If you remove this text, you will need to add the link elsewhere.
9. Once your footer is set up, you can add any other elements that you feel will be important for each email and style them so that the elements and styles are brought over when you use this base.
   1. You may choose to add a button and style your button so that you have a pre-styled button for each email.
   2. Perhaps you want to add your logo or email signature to the email.

10. Save the template to use your base template to create a "campaign" - which will be the one-time broadcast/newsletter email you will be sending.

    

    1. Note: If you want to use your base template to create emails for workflows, just Clone the template (selecting the 3 dots to the right of the template name in the list of templates outside the editor) to create another template, since only templates (and not campaigns) can be selected in the Send Email and Internal Notification actions inside of workflows.

Creating an Email Campaign from Your Base Template

Campaigns are one off emails that get sent out to a group of people and are sent in drip mode around the same time so everyone on the list gets the same email in the same time frame. This makes them great for things like a regular newsletter, launch emails etc.

1. To start, navigate to Marketing > Emails > Templates.

2. Find your base template, click the three dots to the right and click Create Campaign. This will create a new draft campaign based on your base template.

   

3. Rename your campaign to something specific to your individual campaign.

   

4. Add text, images and any other emails to build out your campaign. Saving as you go.

   

5. After building out your campaign, head to the Save Or Schedule screen to and select Batch Schedule to send in drip mode. Sending in drip mode is critical for deliverability and sender reputation.

   

6. Select your start time whether a few minutes in the future or schedule for a specific date and time.

7. Select your batch size, we recommend 100 every 5 minutes.

   

8. We don't recommend changing the Send On dates or times, but if you do, remember that bright blue for the day of the week means it will send on that day, whereas a more washed out blue means that it will NOT send on that day.

9. Fill out your subject line, sender email and name.

   

10. Under Recipient (To), select Smart List and then hit the plus sign below it to choose the smart list to send to whether this is your Clean Deliverability Filter or a list that was built off of your Clean Deliverability Filter.

    

    1. For more information on Smart Lists, see this article, Getting Started with Smart Lists.
    2. Once you have added your smart list, you will be asked if new subscribers added before sending should receive the email. So if you are building this campaign on Wednesday, but scheduled it to send on Saturday, should someone who gets added to this list on Thursday receive the email or not?

11. Review all settings and hit "Review and Schedule" to finalize.