Facebook/Instagram Comments + Workflow AI

We have the "Respond on Comment" action. In this action you can enter multiple predefined comment options, but what if you want to tailor your comments based on the comment of the user. This is possible now using the GPT action.

Important:

  • The "Instagram - Comment(s) On A Post" workflow trigger does not work for boosted posts due to limitations in Meta/Instagram's API.
  • You would need to manually monitor Ad comments by using Meta Business Suite → Inbox to see if you have received any new comments on your boosted Instagram posts, and manually reply or DM them as needed.

  • If you create a Facebook Ad (not by boosting a post, but by creating a dark post or ad-only post in Ads Manager), those posts may not appear on your page’s timeline, and the "Facebook - Comment(s) On A Post" trigger may not work for those.

  • You would need to manually monitor Ad comments by using Meta Business Suite → Inbox to see if you have received any new comments on your boosted Instagram posts, and manually reply or DM them as needed.

  • Whether the "Facebook - Comment(s) On A Post" trigger works with posts that have been boosted (i.e., paid promotion) depends on how Facebook handles boosted posts and API permissions.

    • Boosted posts are still regular posts on your Facebook Page. When you boost a post, you are simply paying to increase its reach; the post itself remains on your page’s timeline and retains its original post ID.

    • The "Facebook - Comment(s) On A Post" trigger works by monitoring comments on posts that exist on your page. Since a boosted post is not a separate post, but the same post with increased visibility, the trigger should work for comments made on that post—regardless of whether the comment comes from organic reach or from someone who saw the post because it was boosted.

Steps to Set Up this Automation:


  1. Use the "Facebook - Comment(s) On A Post" or "Instagram - Comment(s) On A Post" workflow trigger.


  1. Add a "GPT powered by OpenAI" action.


  1. In the "GPT powered by OpenAI" action, select the "Action Type" as Custom and write the Prompt about how you want your response on the comment.



  1. From the custom value picker select the Facebook or Instagram Comment body and Save the action.




  1. Now add the add a "Reply in Comments" action.


  1. In the response field from the custom value picker select the response from the GPT action.