[ A2P ] Ensure Your Use Case Involves Consumer Consent Before Sending Messages
Important: For a complete overview of all steps and best practices involved in the A2P 10DLC registration process, please refer to the main article: "A2P 10DLC Campaign Approval Best Practices."
Make sure you collect consumer consent appropriately. Please refer to the CTIA guidelines for detailed instructions and best practices on handling consumer consent.
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Best Practice
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Examples
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Make sure consumer opt-in is collected appropriately
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If you indicate you collect opt-in va text messages, but your sample messages say, "Hi, is this the owner of 123 Oak Street? I'd like to discuss how I can help you sell your property", it is clear that you have not collected appropriate consent before sending messages and your campaign will be rejected.
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Make sure opt-in language is available on your website if you indicated in the "message flow" field that a consumer opts into your campaign on your company website.
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If your brand Acme uses its website, www.acme.com, to collect phone numbers but your website does not contain opt-in language such as: "I agree to receive Automated Reminders and Service Based messages from [Business Name], at the phone number provided above. This agreement isn't a condition of any purchase, Msg & data rates may apply, message frequencies vary. Text HELP to [Business Number] for assistance, reply STOP or OUT to opt out or unsubscribe at any time, your campaign will be rejected.
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We recommend having opt-out language in both of your sample messages.
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For example, please add language such as, "Please reply STOP to opt-out"
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Please Note: The ecosystem constantly improves the vetting criteria as it comes across additional violations. Please do not consider the best practices listed above as a “catch-all” and guarantee approval as long as you follow them all; instead, consider them as a baseline that illustrates the general direction of compliant, high-quality messaging that the ecosystem is moving towards.
What Can I Do If My Campaigns are Rejected?
Contact our support team through the channels available at fgfunnels.com/help.