How to Set Up a Dedicated Sending Domain (LC Email)
Email marketing is a great way to reach customers and increase sales. But if you're not careful, you could end up in trouble. A dedicated sending domain gives you control over what appears to be coming from your business. That means you can avoid spam filters and other issues that might get your messages caught by unwanted mail servers.
A dedicated sending domain also is an important step to compliance with the new rules that Google and Yahoo put in place in February of 2024.
Please Note:
Please note that this article only applies to users of the LC Email system. If you need to set up a dedicated sending domain for your MailGun account, the following steps will not work.
If you are using a new domain that has never been used for email, please make sure to warm up your domain before emailing to a large list. Failure to do so will result in poor deliverability results. You can learn more about the email warmup process on our Message Wizard page.
In this article:
- What is a Dedicated Sending Domain?
- How to Create a Dedicated Sending Domain
- How to Set Up A Default Header for a Dedicated Sending Domain
- Ability to Turn On/Off Email Tracking
- FAQ
- How to choose a sending subdomain for my account
- I've added a domain that was not verified at the time and some records are not verified. How do I generate an SSL Certificate for the Dedicated Sending Domain (LC-Email)
- How to delete a sending subdomain
- How to move sending domain from MailGun to LeadConnector
- How to set up a dedicated IP
What is a Dedicated Sending Domain?
A dedicated sending domain allows you to send emails that appear to be coming from your brand, which can help you maintain a better reputation with email services. Any account can create a dedicated sending domain, and it's quick and easy.
By default, all emails sent from FG Funnels will show the name of our email-sending servers in the "sent on behalf of" or "sent via" email headers:
If your sending domain is fgfunnelsmail.com, you are using the default sending server and will want to set up a dedicated sending domain.
When you set up your own custom mail server domain, you will see a different "mailed-by," "sent on behalf," or "sent via" field.
How to Create a Dedicated Sending Domain
Please Note: If your domain is managed by Wix, you will not be able to create a dedicated sending domain due to limitations set by Wix. The only resolution at this time is to move the domain off of Wix, or use a different domain for email.
Please Note: If you use a different domain for your dedicated sending subdomain, then you will need to use this new domain to create a new business email address as well. So, you can have domain aliment, which is one of the email requirements Google and Yahoo released at the beginning of this year. If you want to know more about the updates from Google and Yahoo, you can review our page here.
- Navigate to Settings -> Email Services.
- If you are using LC Mail, you will see a box that says LeadConnector that is highlighted in blue with a blue checkmark to the right of the box.
Select the Dedicated Domain and IP Box to the right of the SMTP Service box.
Click the Add Domain button.
In the Add Domain box, enter your dedicated sending subdomain. This should be a unique subdomain that is not used for any other purpose. Please DO NOT enter your root domain as it will break your existing business email inbox.
A subdomain is a secondary part of your root domain. For example, if your dedicated sending domain is hello@mg.yourbrand.com, your subdomain would be the “mg” portion.
- Click the Add and Verify Details button.
Open your DNS Manager and add the domain records given to you by LC Mail. The video above walks through this as does the How to Add a Domain and Verify DNS Record for Your Dedicated Email Sending Subdomain article. If this is a new subdomain you are adding, you should only add records, do not edit or delete any existing records.
If you don't know how to access your DNS records, the links below are instructions for a number of common domain registrars and DNS managers. If your registrar is not listed, you can search "Your Registrar Manage DNS Records" and your registrar should have a help article.
Verify Domain in FG Funnels under Settings -> Email Services -> Dedicated Sending Domain and IP -> Three dots to the left of your subdomain -> Verify Domain.
When the screen with all of the records comes up, click Verify Domain towards the bottom right hand corner of the screen.
Once your domain is verified, you will see all green under the status for your domain, a domain verified message and a green SSL issued badge on your Dedicated Domain page.
How To Set Up a Default Header for a Dedicated Sending Domain
You can set up a default From Name and Email for all email sent through your domain. This will override the settings you have for individual emails in Campaigns, Conversations, Automations etc.
To do this, go to Settings -> Email Services -> Dedicated Sending Domain and IP -> three dots next to your dedicated sending domain -> Set Headers.
When the popup appears, you can set your From Name and Email for all emails on the account.
Ability to Turn On/Off Email Tracking
You can enable or disable open and click tracking for emails.
- Navigate to Settings -> Email Service -> Dedicated Domain and IP -> Three Dots Next to Domain -> Domain Settings
Open Tracking:
- Enabled by Default: Open tracking is now enabled by default for all outgoing emails.
- How to Disable: You can now choose to disable open tracking for specific domain by adjusting the tracking in the dedicated sending domain tracking settings.
Click Tracking:
- Enabled by Default: Click tracking is also enabled by default for all outgoing emails.
- How to Disable: You can now choose to disable click tracking for specific domain by adjusting the tracking in the dedicated sending domain tracking settings.
FAQ
How to choose a sending subdomain for your account
It would be best if you used a unique subdomain that is not used for any other purpose. A subdomain is a secondary part of your root domain. For example, if your dedicated sending domain is hello@mg.yourbrand.com, your subdomain would be the “mg” portion.
I've added a domain that is not verified at the time, and some records are not verified. How do I generate an SSL Certificate for Dedicated Sending Domain (LC - Email)
Directions to generate an SSL Certificate are in this article: SSL Certificate for Dedicated Sending Domain (LC - Email)
How to delete a sending subdomain?
Navigate to Settings -> Email Services -> Dedicated Domain and IP
Click on the three-dots next to the domain and click the delete button.
How to move a sending domain from MailGun to LeadConnector
Delete the domain from MailGun and create the same in LeadConnector.
Go to Sending > Domain Settings > Make sure the right domain is selected on the top right dropdown
Scroll down to the bottom > Click on Delete
How to set up a dedicated IP
FG Funnels does not offer a dedicated IP through LC Mail as these are very costly. For example, Mailgun offers a dedicated IP starting on their $80/month plan, and it is not available on their $35/month plan.
We use a mix of dedicated IPs and IP pools across several sending domains, ensuring that deliverability stays high across the board.