How to Add an Unsubscribe Link to Your Emails

Contents

How to Add an Unsubscribe Link Inside a:


Email Campaign

  1. Go to Marketing on the left side menu.
  2. Hover over Emails at the top and click on Campaigns.
  3. Click on the "+ New" button, and choose the " + Blank" option, to create a new template
  4. Inside the Design Editor, you can drag and drop the footer element into the email template.
  5. Click on the text that says "Unsubscribe from this list" , then click on the 'link text' option in the top menu bar.
    1. You'll see that the system automatically includes the unsubscribe link custom value in the footer element. This custom value will expand when the email campaign is sent.
  6. Save the template. Then send the email when you are ready.
    • The Unsubscribe link will be clickable in the email.
    • Clicking the link triggers an Unsubscribe workflow in your account.
    • This workflow applies an Unsubscribe tag, and enables Do Not Disturb. So the contact will stop receiving emails from you.

Alternative Method for Adding Unsubscribe Link

  1. Manually enter text such as "Click here to unsubscribe" in your email template.
  2. Link this text to the Unsubscribe link custom value using the 'link text' option in the top menu bar.
  3. Click the tag icon in the "Link URL" field
  4. Select Email from the dropdown menu.
  5. Select Unsubscribe link from the dropdown menu.
  6. Keep "Open in new window" toggled ON ( blue ).
  7. Click "Save"

Workflow Email Action

Unsubscribe Custom Value: {{email.unsubscribe_link}}

    • In the the email message field, enter the text for the unsubscribe link ( example: Click here to unsubscribe ).
    • Hyperlink the custom value for the unsubscribe link.
      • Copy the unsubscribe link custom value above.
      • Highlight the text you want to link the custom value to.
      • Click on the "Add Link" icon in the message section.
      • Paste the unsubscribe custom value into the URL field.
      • Set the Action to "new window."
      • Click Save.
        • The text is now hyperlinked to the unsubscribe custom value.
        • Recipients will see the hyperlinked text, not the actual URL.
        • Clicking on the link will open the unsubscribe page for recipients to easily unsubscribe from the list.

How to Create an Unsubscribe Custom Value to Use in Your Workflow Email Templates


Bulk Email Sent from the Contacts Section

Unsubscribe Custom Value: {{email.unsubscribe_link}}

  1. Click on "Contacts" on the left side menu.
  2. Select the smart list you created for clean deliverability or clean base filters.
    1. If you do not have a clean smart list just yet, follow the steps here to create one: Setting Up a Smart List
  3. Once the clean smart list is selected, check the box to select all contacts on the page.
  4. If sending to all contacts on the smart list, click on the option to "Select All X Records" and proceed ( X stands for however many contacts are on the list ).
  5. Click on the envelope icon at the top to send an email.
  6. Click the "Ok Proceed" button.
  7. In the message body, type the text you want to hyperlink to the unsubscribe custom value ( Example: Click here to unsubscribe ).
  8. Copy the unsubscribe custom value above.
  9. Highlight the text you want to link the unsubscribe custom value to.
  10. Click on the "Insert/Edit Link" icon.
  11. Paste the custom value into the URL field, ensuring there are no spaces.
  12. Set the target to "New Window"
  13. Click "OK" to insert the unsubscribe link.