SEO Meta Data

Enhance your website's visibility and performance with FG Funnels's SEO Meta Data Suggester. This powerful tool provides recommendations for optimizing your website's title tags, meta descriptions, and keywords to help improve search engine rankings. Improve your site's SEO with actionable insights for each page, ensuring you put your best foot forward to reach your target audience more effectively.

Updating SEO Metadata in FG Funnel System

Accessing Funnel or Website Pages

    • Go to the "Sites" section in the left-side menu.
    • Navigate to the funnel or website you want to update the SEO meta data for.
    • Select the specific page you want to edit.

Editing SEO Metadata

    • Open the page inside the Funnel Builder
    • Click on the SEO Meta Data icon, the icon resembling a page with a magnifying glass, at the top of the builder
    • View and update SEO metadata like title, description, and keywords.
      • Ensure title is under 70 characters and unique.
      • Description should be under 155 characters and unique

Adding Keywords

    • Enter keywords separated by commas.

Author and Social Image

    • Update author name.
    • Select or upload a social image for the page.

Custom Meta Tags and Canonical Links

    • Custom meta tags provide additional information to search engines.
    • Canonical links specify the preferred version of a webpage to avoid duplicate content issues.
    • Add custom meta tags or canonical links as needed.

Language Attribute

    • Specify the language of the page.
    • Choose from dropdown menu based on your page's language.

Finalizing and Checking SEO Metadata

    • Click on "Update SEO Meta" to save changes.
    • Click on "Save" or "Publish" depending on domain connection.
    • You could use a metadata checker like metatags.io to preview how the SEO metadata will appear.
    • You could also check the SEO on your Facebook profile ( by posting the link to your funnel / website page on your own timeline, and setting the post to only be visible to you ) to see how the metadata displays.

Changes may take 24-48 hours to reflect on social platforms.


Here are some key points about the importance and purpose of SEO (Search Engine Optimization):

  1. Increased visibility and rankings: SEO helps your website rank higher in search engine results pages (SERPs), making it more visible to potential customers searching for relevant keywords. Higher rankings lead to more clicks and traffic.
  2. More Organic Traffic: SEO drives organic ( non-paid ) traffic to your website by improving your rankings for relevant searches. This can be a significant and cost-effective source of visitors.
  3. Improved Credibility and Trust: Ranking high in search results builds credibility and trust with users, as people tend to trust websites that appear at the top of Google's results.
  4. Better User Experience: SEO involves optimizing your website's structure, speed, and content, which improves the overall user experience for visitors.
  5. Long-Term Benefits: Unlike paid advertising, SEO can provide sustained traffic and visibility over time once you achieve good rankings.
  6. Cost-Effectiveness: While it requires ongoing effort, SEO is often more cost-effective in the long run compared to continually paying for ads.
  7. Targeted Traffic: SEO helps you reach people actively searching for your products, services, or information, resulting in more qualified leads and potential customers.
  8. Competitive Advantage: Effective SEO can help you outrank competitors and capture more market share in your industry.
  9. Brand Awareness: Consistently appearing in search results for relevant terms increases awareness of your brand among potential customers.
  10. Measurable Results: SEO provides trackable and quantifiable results, allowing you to measure your return on investment and optimize your strategy.

In summary, the point of SEO is to improve your online visibility, drive more targeted traffic to your website, and ultimately help grow your business by connecting with more potential customers through search engines. It's a crucial component of digital marketing that can provide long-lasting benefits when done correctly.


What is a Custom Meta Tag

Custom meta tags are HTML elements that can be added to the <head> section of a webpage to provide additional information about the page to search engines, browsers, and other web services.

Here are the key points about custom meta tags:


  1. Purpose:
  • They provide metadata about a webpage that isn't covered by standard HTML meta tags.
  • Can be used for SEO, site verification, social media optimization, and other custom purposes.
  1. Structure:
  • Typically use the format: <meta name="custom-name" content="custom-value">
  • Can also use other attributes like property, itemprop, or charset depending on the specific use case.
  1. Common uses:
  • SEO optimization: Providing additional keywords or descriptions
  • Site verification: For services like Google Search Console or Pinterest
  • Social media: Customizing how content appears when shared (e.g., Open Graph tags)
  • Webmaster tools: Providing instructions to search engines
  1. Examples:
  • Google site verification: <meta name="google-site-verification" content="your-code-here">
  • Pinterest site verification: <meta name="p:domain_verify" content="your-code-here">
  • Custom author tag: <meta name="author" content="John Doe">
  1. Implementation:
  • Added to the <head> section of HTML documents
  • Many content management systems and website builders offer ways to add custom meta tags without editing HTML directly
  1. Considerations:
  • Not all custom meta tags are recognized or used by search engines
  • Overuse of custom meta tags can clutter your HTML and potentially slow down page load times
  • It's important to follow best practices and only use necessary tags
  1. Best practices:
  • Use standard meta tags when possible
  • Ensure content is accurate and relevant
  • Keep tags concise and avoid duplication
  • Stay updated on which tags are supported by major search engines and social platforms

While custom meta tags can be useful for specific purposes, it's important to use them judiciously and in conjunction with standard HTML meta tags for optimal results.


Here is a list of meta tags Google supports: https://developers.google.com/search/docs/crawling-indexing/special-tags

What is a Canonical Link

Canonical links are an important SEO tool used to specify the preferred version of a web page when multiple similar versions exist. Here are the key points about canonical links:


  1. Definition: A canonical link is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical" or preferred version of a web page.
  2. Purpose: Canonical links tell search engines which URL should be considered the main version of a page when multiple URLs have similar or identical content.
  3. Implementation: Canonical links are typically added to the <head> section of a webpage using the following format: <link rel="canonical" href="https://www.example.com/preferred-url">
  4. Benefits:
    • Prevents duplicate content issues
    • Consolidates link equity to the preferred URL
    • Simplifies tracking metrics for a single piece of content
    • Helps manage syndicated content
  5. Best practices:
    • Use absolute URLs in canonical tags
    • Implement self-referential canonicals on the preferred URL
    • Be consistent with canonical URLs across your site
    • Use canonical tags only for duplicate or very similar content
  6. Common issues to avoid:
    • Pointing canonical tags to redirected pages
    • Using canonical tags for non-duplicate content
    • Creating chains of canonical tags
  7. Relation to SEO: Canonical links are a strong hint to search engines, but not a directive. Google and other search engines may choose to ignore them if they detect conflicting signals.
  8. Other canonicalization methods: Besides the canonical tag, other methods include 301 redirects, using consistent internal linking, and specifying canonical URLs in sitemaps.
  9. Auditing: Tools like Google Search Console and SEO software can help you audit your site's canonical implementation and identify issues.

By properly implementing canonical links, website owners can guide search engines to the preferred versions of their pages, improving their site's SEO performance and user experience.

What is "No Follow"

"No follow" refers to a specific attribute applied to hyperlinks that instructs search engines not to pass ranking credit or "link juice" to the linked page. Here are the key points about nofollow links:

  1. Definition: A nofollow link contains the rel="nofollow" attribute in its HTML code. For example:<a href="https://example.com" rel="nofollow">Link text</a>
  2. Purpose: The nofollow attribute was originally introduced by Google in 2005 to combat comment spam on blogs and forums. It tells search engines not to consider the link for ranking purposes.
  3. Search engine treatment: While Google and other search engines generally don't pass PageRank or ranking credit through nofollow links, they may still crawl or index the linked page.
  4. Common uses:
    • User-generated content (comments, forum posts)
    • Paid links or advertisements
    • Links to untrusted content
    • Internal links to login pages or other non-public pages
  5. SEO impact: Nofollow links don't directly improve search rankings like regular (dofollow) links. However, they can still provide value through:
    • Referral traffic
    • Brand visibility
    • Diversifying link profiles
  6. Recent changes: In 2019, Google announced they would treat nofollow as a "hint" rather than a directive, meaning they may choose to consider some nofollow links for ranking purposes in certain cases.
  7. Other link attributes: Google has introduced additional attributes like rel="sponsored" for paid links and rel="ugc" for user-generated content to provide more context about link types.

In summary, "no follow" is a way to link to a page without explicitly endorsing it or passing SEO value, but these links can still have indirect benefits for websites and are an important part of a natural link profile.

"No index" is a directive used in SEO to instruct search engines not to include a specific webpage in their search results. Here are the key points about no index:

  1. Purpose:
    • Tells search engines not to index a particular page, making it unavailable in search results.
    • Allows website owners to control which pages should be visible in search engines.
  2. Implementation methods:
    • HTML meta tag: <meta name="robots" content="noindex">
    • HTTP header: X-Robots-Tag: noindex
    • Can also be specified in robots.txt file (though this method is no longer recommended)
  3. Common use cases:
    • Thank you pages after form submissions
    • Landing pages for specific marketing campaigns
    • Pages under construction or not ready for public viewing
    • Duplicate content pages
    • Sensitive or confidential information pages
    • Paginated pages or archive pages
  4. Important considerations:
    • The page must be crawlable for search engines to see the noindex tag.
    • It doesn't prevent crawling, only indexing. To prevent both, use "noindex, nofollow".
    • It may take time for search engines to recognize and honor the noindex tag.
    • Accidental use on important pages can severely impact SEO performance.
  5. Differences from other directives:
    • "Nofollow" tells search engines not to follow links on the page.
    • "Disallow" (in robots.txt) prevents crawling but doesn't guarantee non-indexing.
  6. Best practices:
    • Regularly audit your website to ensure noindex tags are used correctly.
    • Use tools like Google Search Console to monitor indexing status.
    • Be cautious when implementing noindex tags, as they can significantly affect your site's visibility in search results.

In summary, "no index" is a powerful tool in SEO that allows website owners to control which pages should not appear in search results, helping to manage their online presence and optimize their search engine performance.

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