AI Tools in FG Funnels

FG Funnels includes AI tools for internal productivity, customer conversations, phone calls, autonomous agents, workflows, websites, email, content, reputation management, and knowledge-based answers. This guide walks through the current AI lineup, what each tool is designed to do, and how to choose the right one for your use case.

What you'll learn: which AI products are currently available in FG Funnels, how Ask AI, Conversation AI, Voice AI, Managed Agents, Agent Studio, Workflow AI, AI Studio, and the content tools differ, and where to find setup and pricing details.

Important: features and pricing can change.

Some AI products are included with fair-use limits, some are covered by AI Employee Starter, Growth, or Unlimited, and others are billed at token cost or by usage.

Before quoting pricing or enabling a client-facing plan, review the current AI Feature Pricing article and the pricing shown in your FG Funnels account.

In this article

What Are AI Tools in FG Funnels?

FG Funnels AI tools help you create, communicate, automate, analyze, and take action across the platform. Some tools are designed for logged-in team members. Others interact directly with leads and customers, or run automatically when a business event occurs.

The current AI ecosystem includes in-app copilots, customer-facing chat and voice agents, agent-building platforms, workflow-generation tools, website and email builders, content and review tools, prompt-testing utilities, and a centralized Knowledge Base used by supported AI products.

Key Benefits of FG Funnels AI

Using the right AI product can cut down on repetitive work while improving how your team creates assets, responds to customers, manages data, and builds automation.

  • Faster creation: Generate workflows, websites, emails, social content, images, and other assets from prompts.
  • Scalable customer engagement: Use Conversation AI and Voice AI to support customer conversations, qualification, and appointment booking.
  • Autonomous operations: Use Managed Agents to respond to business events and perform supported CRM or connected-app actions.
  • Grounded answers: Connect supported AI tools to a Knowledge Base containing approved business information.
  • Safer testing: Use Prompt Optimizers, previews, testing panels, and version history before changing production behavior.
  • Flexible adoption: Choose free, included, subscription-based, or pay-per-use AI products based on the location's needs.

Current FG Funnels AI Feature List

The products below match the current feature inventory in the AI Feature Pricing article. Availability, plan coverage, and limits can differ by feature.

AI Product Primary Purpose Typical Starting Point
Ask AI In-app copilot for questions, content, data retrieval, and supported platform actions A logged-in user enters a typed or spoken prompt
Conversation AI Customer-facing conversations, qualification, FAQs, and booking A lead or customer sends a message on a supported channel
Conversation AI Prompt Optimizer Scenario-based testing and prompt improvement for Conversation AI agents A user configures test scenarios and runs simulated customer chats
Voice AI Inbound, outbound, and widget-based voice conversations A phone call, outbound action, or voice widget interaction
Voice AI Prompt Optimizer Real-call testing, evaluation, and prompt optimization for Voice AI A user runs scenario-based test calls
Agent Studio Maintain and optimize existing flow-based agents, tools, routing, testing, and versions A user opens an existing flow-based agent
Managed Agents Natural-language creation of autonomous CRM agents A user describes the agent's job, triggers, data, and actions
Workflow AI Generate, explain, and edit workflows using natural language A user enters a workflow-building or editing prompt
Funnel & Website AI Generate and refine funnel or website pages inside the standard builder A user chooses Assist, Build, a URL, or an image reference
Email AI Create brand-aware email designs, copy, and layouts A user starts from a prompt or visual reference in Email Marketing
Knowledge Base Store approved source material for supported AI retrieval An admin adds websites, FAQs, files, tables, or rich text
Content AI Generate and refine text and images across supported content surfaces A user enters a content prompt in a supported builder
Reviews AI Suggest, automate, and manage review responses and review insights A new review arrives or a review campaign runs
AI Studio Create websites, landing pages, forms, booking experiences, and interactive web projects A user starts a dedicated AI Studio project from a prompt, template, or reference

Which AI Tool Should You Use?

The fastest way to choose is to identify who starts the activity, and whether the task is a one-time request, a live customer conversation, or an autonomous business process.

Use Case Recommended Tool Why
Complete a one-time task inside FG Funnels Ask AI A logged-in user asks the copilot to create, retrieve, summarize, or update supported data and assets.
Reply to leads on messaging channels Conversation AI It's designed for live customer-facing conversations, qualification, and booking.
Answer or make phone calls with AI Voice AI It handles spoken conversations, phone actions, and call outcomes.
Run a multi-step business process when a CRM event occurs Managed Agents Managed Agents can act autonomously based on triggers, Knowledge Bases, CRM tools, and connectors.
Maintain or troubleshoot an existing flow-based agent Agent Studio The visual canvas exposes the existing agent's nodes, routing, variables, tools, versions, and tests.
Generate or edit a standard workflow Workflow AI It converts plain-language requests into workflow triggers, actions, settings, and edits.
Create a website, page, form, or interactive front-end project AI Studio It provides a dedicated conversational workspace for generating and publishing web experiences.

AI Assistants and Customer-Facing Agents

These products help you complete work directly, or engage leads and customers through messaging and phone conversations.

Ask AI

Ask AI is the built-in copilot for logged-in users in FG Funnels. It can answer questions, retrieve platform data, create content and assets, manage supported records, run bulk actions, and coordinate supported tasks across many FG Funnels modules through typed or voice prompts.


the Ask AI panel open in FG Funnels

Conversation AI

Conversation AI is a customer-facing messaging agent. It can answer questions, qualify leads, collect information, help with appointment booking, and respond on supported communication channels. Response modes include Off, Suggestive, and Auto-Pilot, so your team can choose between manual review and automated handling.

Learn more about Conversation AI

Conversation AI Prompt Optimizer

Prompt Optimizer tests a cloned Conversation AI agent against realistic scenarios without changing the production prompt. It runs customer-style chats, evaluates outcomes, creates prompt variations, and shows a prompt comparison before an approved version is applied. Availability: Labs.

Learn more: Conversation AI Prompt Optimizer

Voice AI

Voice AI uses AI-powered voice agents to answer inbound calls, place supported outbound calls, collect information, qualify leads, book appointments, use business knowledge, and trigger supported actions. Voice AI also supports multilingual conversations, working hours, transfers, analytics, recordings, and call logs.

Learn more about Voice AI

Voice AI Prompt Optimizer

Voice AI Prompt Optimizer runs real scenario-based test calls, evaluates expected outcomes, records tool activity, and generates prompt variations. The live agent stays unchanged until a user reviews the results and selects Use Prompt.

Learn more: Voice AI Prompt Optimizer

AI Agent Builders and Autonomous Agents

FG Funnels offers both a conversational agent-building experience and a visual flow environment. Choose the approach that matches how much manual control you need.

Managed Agents

Managed Agents (formerly Super Agents) let you create autonomous CRM agents by describing the role you want in plain language. FG Funnels generates the underlying configuration, including triggers, Knowledge Base access, CRM actions, and supported connected tools. You can refine the agent through conversation, test it, and publish it when it's ready.

Learn more: Setup and Use Managed Agents

Agent Studio

Agent Studio is the visual, node-based environment for maintaining existing flow-based AI agents. It supports node editing, Knowledge Base and web-search tools, APIs, MCP tools, conditional routing, variables, testing, and version control.

Current direction: Managed Agents is the recommended experience for creating new agents. Agent Studio remains available for editing, testing, and maintaining existing flow-based agents.

the Agent Studio tab in AI Agents, showing the Managed Agents builder

AI for Workflows and Automation

Workflow AI helps you build and modify standard workflows faster, while specific Workflow AI actions and external models can add AI reasoning or content generation inside an automation.

Workflow AI Builder

Workflow AI Builder turns a plain-language goal into a complete workflow with triggers, actions, and structure. You can refine the result through conversational edits, point-and-edit controls, follow-up prompts, and supported workflow-setting updates.

the Build using AI prompt in Automation, Workflows

Workflow AI Actions and External Models

Workflow AI also includes specialized actions such as Decision Maker, Intent Detection, Summarize Text, and Translate. These actions can be priced separately from the free Workflow AI Builder experience. External models used through workflow actions are billed according to the applicable model or provider.

Note: Don't treat all Workflow AI usage as one pricing category. Workflow AI Builder and Generate with AI can be included with fair-use limits, while premium actions and external models may have separate charges.

AI for Websites, Email, and Content

FG Funnels offers different AI creation experiences depending on whether you're building inside an existing module or creating a broader interactive project.

Funnel & Website AI

Funnel & Website AI creates and edits pages inside the standard builder using guided inputs, prompts, links, or image references. You can refine pages through chat and review AI-assisted SEO suggestions before publishing. Availability: Labs.

Learn more about Funnel & Website AI

Email AI

Email AI is a guided, brand-aware experience inside Email Marketing. It can use Brand Board styling, generate an email from a prompt or reference, recommend layouts, support conversational edits, and preserve version history. Availability: Labs.

Learn more: Email AI

Content AI

Content AI generates and refines text and images across supported FG Funnels content surfaces. Common uses include social posts, blogs, emails, website copy, headlines, and marketing assets. The available controls and placement depend on the builder where you use Content AI.


AI Studio

AI Studio is a conversational workspace for building websites, landing pages, forms, booking experiences, and interactive web projects. It can generate layouts, copy, images, and code-level changes, then publish to a preview or custom domain. Availability: Labs.


the AI Studio home screen with the prompt box and starter templates

Note: AI Studio and Agent Studio are separate products. AI Studio creates web experiences. Agent Studio manages AI agent logic and tools.

Knowledge Base and Reviews AI

The Knowledge Base gives supported AI products approved business context, while Reviews AI helps businesses manage and understand customer feedback.

Knowledge Base

The Knowledge Base is the central place to manage AI-ready source content. Supported sources include websites, FAQs, tables, rich text, and uploaded files. AI products that use Knowledge Base retrieval can search these sources to give more grounded, business-specific answers.

the Knowledge Base list inside AI Agents

Reviews AI

Reviews AI helps teams generate suggested responses or automate review replies. Drip Mode can work through older unreplied reviews gradually instead of publishing a large backlog all at once.

Learn more: Reviews AI

AI Plans, Pricing, and Availability

FG Funnels AI is available through Pay-Per-Use, AI Employee Starter, AI Employee Growth, and AI Employee Unlimited. Some products are included on every plan, while others have monthly allowances, fair-use coverage, or token-based charges. For details on pricing for AI products and plans, see AI Feature Pricing.


How to Get Started with FG Funnels AI

A structured rollout helps make sure the AI product matches your business goal, has the right data and permissions, and performs safely before it reaches customers or runs automatically.

  1. Define the job. Decide whether the goal is content creation, internal assistance, customer messaging, phone automation, workflow building, or autonomous task execution.
  2. Select the product. Use the comparison table in this article to choose the tool designed for that job.
  3. Confirm access. Check user permissions, plan coverage, Labs requirements, phone requirements, connected channels, and any required integrations.
  4. Prepare business context. Configure Brand Voice, Knowledge Bases, prompts, approved content, calendars, workflows, and connected tools as needed.
  5. Review pricing. Confirm current plan inclusions, limits, overages, token costs, and separate communication charges.
  6. Test with sample data. Use available previews, Prompt Optimizers, testing panels, test contacts, and non-production resources.
  7. Monitor and improve. Review logs, transcripts, recordings, execution history, generated assets, and customer outcomes after launch.

Frequently Asked Questions

What AI tools does FG Funnels currently offer?

The current pricing inventory includes Ask AI, Conversation AI, the Conversation AI and Voice AI Prompt Optimizers, Voice AI, Agent Studio, Managed Agents, Workflow AI, Funnel & Website AI, Email AI, Knowledge Base, Content AI, Reviews AI, and AI Studio.

What's the difference between Ask AI, Conversation AI, and Managed Agents?

Ask AI is a user-initiated in-app copilot. Conversation AI handles live lead and customer conversations. Managed Agents run custom, event-driven business processes with a higher level of autonomy.

What's the difference between AI Studio and Agent Studio?

AI Studio builds websites, pages, forms, and other web experiences. Agent Studio manages visual AI agent logic, tools, routing, variables, testing, and versions.

Which tool can create a workflow from a prompt?

Workflow AI Builder can generate a complete workflow from a natural-language request, then refine it through conversational or targeted edits.

Which AI tools can use a Knowledge Base?

Supported tools such as Conversation AI, Voice AI, Agent Studio, and Managed Agents can retrieve approved source content from a connected Knowledge Base. Availability depends on the product and configuration.

Is every AI tool included with AI Employee Unlimited?

No. Unlimited includes expanded or unlimited coverage for selected products, but Agent Studio remains pay-per-use, and other products have their own allowances, run limits, or usage windows.

Are Workflow AI and external AI models the same thing?

No. Workflow AI Builder is the native FG Funnels workflow-generation and editing experience. External models are selected through specific workflow actions or integrations and can have separate provider-based charges.

Why might an AI feature not appear in my account?

The feature may require a specific user permission, plan, Labs toggle, sub-account setting, phone provider, connected channel, or staged rollout. Check the product-specific setup article for exact requirements.

Should AI-generated content and actions be reviewed?

Yes. Review prompts, generated content, customer-facing answers, tool permissions, actions, links, pricing claims, and business information before publishing or turning on automated behavior.

Where can I find the latest AI pricing?

Use the AI Feature Pricing article, and confirm the current in-app pricing before quoting costs or setting up client billing.